What it means to be part of the Ethereum ecosystem.
What about the other things that are a little more behind the curtain. If you are a mining or staking chain, depending on your consensus protocol, and depending on how the chain works this can mean any number of things. You have to find a way to fund and maintain the chain, do upgrades, pay for servers and load balancers and RPCs and a whole bunch of things. Yes, some computing power is required for tokens as well, especially if they have a complex thing they are doing like an exchange. But they don't have the added cost and time expense of keeping a chain running. Again, this time and effort can go into the project and help to make it more likely to succeed.
But what is next? What about getting on popular sites where dapps are reviewed? If you are an Ethereum project it's no problem to get up on something like State of the Dapps. Ethereum is already their biggest list, you don't have to convince them to add your chain. Same can be said for staking websites. Really anything talking about Ethereum. You make things easier all around for exposure to the most used resources. This is very helpful especially if your project has a budget. You have easier access to exposure without having to convince them to integrate a new chain. Exchanges, this is a big one. First off you have centralized exchanges, it is loads harder to get a centralized exchange to integrate a new chain. Not only convincing them, but then paying them for the integration. Spending your time and project resources working through that integration and the testing. Oh, and say you want to work with a liquidity provider or woo a bot trader to do arbitrage across exchanges, now they may have to work on cross chain liquidity. But there are a host of projects on Ethereum already that provide trading for tokens. There are ERC-20 liquidity networks. There are some decentralized exchanges and swap services out there that users can add tokens to themselves. There are some simple ETH smart contract swaps out there that are non-kyc and all you need is your token contract address and you are off and running. I even read about a smart contract fiat gateway on the Ethereum network that is essentially a smart contract escrow service. So your project can immediately have decentralized non-KYC fiat integration. Another big one is DeFi. The DeFi services run the gambit as well. There are larger well known DeFi providers with custodial wallets and KYC, and those for sure will be hard to crack. There are other DeFi projects with a DAO, these also might be a little tougher to get listed, but you have a chance. But being on Ethereum, the current established frontrunner for DeFi gets your foot in the door. You have a much better chance of building a liquidity network with your project token.
Lastly I see marketplaces as another big option if you can get things going. There are ERC-20 compatible marketplaces already built. There are systems out there for Ethereum and ERC-20 payments for goods and services. You still will have some work to get put into some of these services, and need some name recognition, but you don't have to build the service or convince service providers to add another chain. Granted, there are other chains out there that are building an ecosystem as well. There are some other fairly well established projects in the top 10 and top 20. Those platforms do provide another option if you want to be a token but don't want to be on Ethereum. Some projects are taking those routes based either on their global location of operations, their target audience, their project goals, or any other number of reasons. That's not necessarily a bad choice either. But it is hard to argue that Ethereum is not the most well established platform at this time.
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